AD CORE DEVISE DESIGN BLOG Vol.2
The other day, an acquaintance contacted me and asked if I would like to accompany him to buy a watch. His target was Franck Muller, a Swiss brand founded by an independent watchmaker. In a watch industry crowded with brands with over 100 years of history, the manufacturer has quickly risen to become one of the top brands. While there are specialized shops, I visited a nearby department store and saw that they were exhibiting and selling their watches in a separate space within the shop.
The clocks displayed in glass cases on the wall make it seem like a small art museum. The staff member was a young man of modern taste, and while he was explaining things to me, he invited me to sit in a chair in front of the glass case. This chair is an AD CORE product. I knew they were using it, but being involved in the furniture industry, it's times like these that make me happy. I was shown a variety of wonderful clocks and even received a catalogue. (AD CORE DIVIDES Planning and Development / Nobuaki Takeda)
